On 25-30 November 2016 Saege as an official marketing and events partner of the YOAF Advertising Festival has successfully organized the whole process starting from the event planning to gala dinner. Aimed at improving the area as well as motivating the firms/companies that are engaged in advertising activities, the festival incorporates not only the awards ceremony but has an educational element as well. Most renowned professionals in the field: Creative directors of TBWA, Clear Channel UK/TOAD.Ai, Saatchi & Saatchi, DDB, Grey Paris, D&AD, gather to deliver lectures, conduct masterclasses and choose the best examples of outdoor advertisement in Armenia. 4World famous speakers, Around 500 Participants, 17 Projects, 5 Nominations, 5 Winners and 3 Media representatives.